A Swiss watch company advertises its history of superior craftsmanship.The company thinks that this will
A)Make the demand for the product more elastic
B)Make the customers more sensitive to the price
C)Not impact the demand for their product
D)None of the above

Question

A Swiss watch company advertises its history of superior craftsmanship.The company thinks that this will
A)​Make the demand for the product more elastic
B)Make the customers more sensitive to the price
C)Not impact the demand for their product
D)​None of the above

Quizplus · Accepted Answer

Advertising the company's history of superior craftsmanship is more likely to create brand loyalty and increase customers' trust in the quality of the product, but it is unlikely to significantly impact the demand for the product or make customers more sensitive to the price. Therefore, the best choice is C.

A Swiss Watch Company Advertises Its History of Superior Craftsmanship