You are watching your local television channel when an advertisement comes on concerning Christmas ornaments that were designed to commemorate the bicentennial of your city. The announcer states that only 200 of these Christmas ornaments will be sold, with only two ornaments per customer. Then, the phone number is flashed on the screen along with the price per ornament and which credit cards the company will accept. This commercial is utilizing which principle of compliance?

Question

Quizplus · Accepted Answer

The commercial is utilizing the principle of scarcity by highlighting the limited availability of the Christmas ornaments (only 200 will be sold), which can increase people's desire to purchase them due to their perceived rarity and value.

You Are Watching Your Local Television Channel When an Advertisement