Retailers do not find it profitable to engage in promotional activities because
A)They cannot reap the full benefits of the promotion
B)They do not have to share the benefits of the promotion with the manufacturer
C)They are unaware of competing retailers' ability to "free ride" on their efforts
D)All of the above

Question

​Retailers do not find it profitable to engage in promotional activities because
A)​They cannot reap the full benefits of the promotion
B)They do not have to share the benefits of the promotion with the manufacturer
C)They are unaware of competing retailers' ability to "free ride" on their efforts
D)​All of the above

Quizplus · Accepted Answer

Retailers may not find promotions profitable because they cannot reap the full benefits, as other retailers might benefit from their promotional efforts without incurring the costs themselves.

​Retailers Do Not Find It Profitable to Engage in Promotional

Retailers Do Not Find It Profitable to Engage in Promotional