Vertical contracts that aim to decrease retailer prices typically
A)Benefit the consumer and the manufacturer but hurt the retailer
B)Benefit the manufacturer and retailer but hurt the consumer
C)Benefits the consumers,manufacturers and retailers
D)Hurts all the manufacturers,consumers and retailers

Question

​Vertical contracts that aim to decrease retailer prices typically
A)​Benefit the consumer and the manufacturer but hurt the retailer
B)Benefit the manufacturer and retailer but hurt the consumer
C)Benefits the consumers,manufacturers and retailers
D)​Hurts all the manufacturers,consumers and retailers

Quizplus · Accepted Answer

Vertical contracts that aim to decrease retailer prices generally benefit all parties involved: consumers benefit from lower prices, manufacturers benefit from increased demand for their products, and retailers can benefit from increased sales volume and potentially better terms from manufacturers.

​Vertical Contracts That Aim to Decrease Retailer Prices Typically

Vertical Contracts That Aim to Decrease Retailer Prices Typically