Vertical contracts that aim to decrease retailer prices typically
A)Benefit the consumer,hurt the manufacturer and the retailer
B)Benefit the manufacturer,hurt the consumer and retailer
C)Benefits the consumers,manufacturers and retailers
D)Hurts all the manufacturers,consumers and retailers

Question

​Vertical contracts that aim to decrease retailer prices typically
A)​Benefit the consumer,hurt the manufacturer and the retailer
B)Benefit the manufacturer,hurt the consumer and retailer
C)Benefits the consumers,manufacturers and retailers
D)​Hurts all the manufacturers,consumers and retailers

Quizplus · Accepted Answer

Vertical contracts that aim to decrease retailer prices benefit all parties involved, including consumers, manufacturers, and retailers. Consumers enjoy lower prices, manufacturers increase sales, and retailers can attract more customers with lower prices.

​Vertical Contracts That Aim to Decrease Retailer Prices Typically

Vertical Contracts That Aim to Decrease Retailer Prices Typically