When developing the Theory of Reasoned Action, Fishbein determined that attitude toward an object and attitude toward a behavior with respect to that object were equally likely to predict behavior.

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Fishbein's Theory of Reasoned Action suggests that attitude toward the behavior (not attitude toward the object) and subjective norms are the main predictors of behavioral intention, which in turn predicts behavior.

When Developing the Theory of Reasoned Action, Fishbein Determined That