The growth of the world-wide Web and the simultaneous disaster of the World Trade Center, which caused a rapid fall in occupancy, helped establish new nonguest buyers such as Priceline.com.

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The growth of the World Wide Web, along with the disaster of the World Trade Center which led to a rapid fall in hotel occupancy rates, indeed created opportunities for new non-guest buyers like Priceline.com to establish themselves in the market by offering a platform for hotels to sell their excess inventory at discounted rates.

The Growth of the World-Wide Web and the Simultaneous Disaster