It is said that with nonguest buyers, hotels are buying guests through new marketing channels rather than selling rooms to potential guests.

Question

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This statement reflects a shift in marketing strategy where hotels focus on acquiring customers through various channels (e.g., online platforms, social media) by offering unique experiences or incentives, rather than the traditional method of simply selling room space. This approach emphasizes attracting guests by understanding and catering to their preferences and needs.

It Is Said That with Nonguest Buyers, Hotels Are Buying