The amount of control that firm managers have over setting prices in various foreign markets is considered an external factor of international pricing.

Question

Quizplus · Accepted Answer

The amount of control that firm managers have over setting prices is an internal factor, as it pertains to the company's own pricing strategy and decision-making processes. External factors are those outside the company's control, such as market demand, competition, and economic conditions.

The Amount of Control That Firm Managers Have Over Setting