The majority of large and small international firms typically standardize the type and mix of advertising used in both foreign and domestic markets.

Name: The majority of large and small international firms typically standardize the type and mix of advertising used in both foreign and domestic markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Most large and small international firms adapt their advertising to fit the cultural, legal, and language differences across foreign and domestic markets rather than standardizing it.

The Majority of Large and Small International Firms Typically Standardize