Firms that employ direct marketing methods maintain no retail stores and only use the Internet for business transactions.

Question

Quizplus · Accepted Answer

Direct marketing involves various channels such as mail, telephone sales, direct-response advertising, email, and the Internet. It does not exclusively use the Internet, nor does it imply the absence of retail stores, as companies can use direct marketing in addition to operating retail outlets.

Firms That Employ Direct Marketing Methods Maintain No Retail Stores