Which of the following is an example of a macro-level variable often used in global marketing strategies?

Question

Quizplus · Accepted Answer

Cultural similarities are considered a macro-level variable because they encompass broad societal factors that can influence global marketing strategies. These variables are related to the general characteristics and cultural aspects of societies or groups of people, rather than individual or micro-level preferences and behaviors.

Which of the Following Is an Example of a Macro-Level