Adaptation can best be defined as which of the following?
A) changing a marketing program to make the elements completely uniform
B) altering a firm's organizational structure to facilitate internationalization
C) modifying marketing program elements to meet the needs of a specific market
D) varying a firm's products and services to meet distribution requirements
Correct Answer:
Verified
Q17: Which of the following is an example
Q18: A global market segment can best be
Q19: Which of the following is a characteristic
Q20: Why did Coca-Cola's management alter the positioning
Q21: Taken together, the key elements of a
Q23: A standardized marketing approach is most likely
Q24: Which of the following will most likely
Q25: A global brand can best be defined
Q26: Adaptation is most appropriate in countries with
Q27: All of the following are reasons that
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