International Price Setting
The Comfy Couch Corporation (CCC) is a leading manufacturer of sofas, sectionals, and lounge chairs. Managers from the U.S.-based firm recently met a London retailer who expressed an interest in selling CCC lounge chairs in his stores. The retailer sells a number of different furniture brands in his stores, so CCC managers need to price their furniture appropriately if the firm is to be competitive in the European market.
-Which of the following questions would be more important to initially evaluate before setting a price for the lounge chairs exported to the United Kingdom?

Question

International Price Setting 
The Comfy Couch Corporation (CCC) is a leading manufacturer of sofas, sectionals, and lounge chairs. Managers from the U.S.-based firm recently met a London retailer who expressed an interest in selling CCC lounge chairs in his stores. The retailer sells a number of different furniture brands in his stores, so CCC managers need to price their furniture appropriately if the firm is to be competitive in the European market.
-Which of the following questions would be more important to initially evaluate before setting a price for the lounge chairs exported to the United Kingdom?

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The Answer of International Price Setting 
The Comfy Couch Corporation (CCC) is a leading manufacturer of sofas, sectionals, and lounge chairs. Managers from the U.S.-based firm recently met a London retailer who expressed an interest in selling CCC lounge chairs in his stores. The retailer sells a number of different furniture brands in his stores, so CCC managers need to price their furniture appropriately if the firm is to be competitive in the European market.
-Which of the following questions would be more important to initially evaluate before setting a price for the lounge chairs exported to the United Kingdom?