International Advertising
The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Before developing a print media campaign, what should the Quik-Vac marketing department most likely determine about a target market?

Question

International Advertising 
The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Before developing a print media campaign, what should the Quik-Vac marketing department most likely determine about a target market?

Quizplus · Accepted Answer

Since the campaign is focused on print media, the literacy rate of the target market is crucial to ensure the audience can understand and engage with the advertising content.

International Advertising The Quik-Vac Vacuum Corporation Manufactures Small, Inexpensive Vacuum Cleaners That