Question 1

In a short essay, discuss the three basic pricing strategies: rigid cost-plus pricing, flexible cost-plus pricing, and incremental pricing. How do firms employ each strategy? What are any advantages or disadvantages to each strategy?

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Question 2

In a short essay, discuss three ways that gray market activity damages manufacturers of branded products.

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Question 3

In a short essay, describe the role of global account management in international business. Provide an example of a firm that uses global account management.

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Question 4

In a short essay, explain the concept of international price escalation, and discuss how distribution channel length affects international business transactions.

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Quiz 14: Marketing in the Global Firm

In a short essay, discuss the three basic pricing strategies: rigid cost-plus pricing, flexible cost-plus pricing, and incremental pricing. How do firms employ each strategy? What are any advantages or disadvantages to each strategy?

In a short essay, discuss three ways that gray market activity damages manufacturers of branded products.

In a short essay, describe the role of global account management in international business. Provide an example of a firm that uses global account management.

In a short essay, explain the concept of international price escalation, and discuss how distribution channel length affects international business transactions.