Question 1

What are intellectual property rights? In a short essay, explain how they are an incentive to inventors.

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Question 2

How are trademarks established in the United States and abroad? What are some of the difficulties faced by firms regarding the protection of trademarks?

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Question 3

In a short essay, explain how the success of a licensed asset is dependent on the licensee. How do experienced firms avoid having quality disagreements with licensees? Provide an example to illustrate your answer.

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Question 4

In a short essay, explain how licensing works as an entry strategy into foreign markets. Describe the risks, or disadvantages, faced by technological firms that enter licensing agreements in foreign countries.

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Question 5

How do franchisors attempt to maintain uniformity in their franchise operations? Why is uniformity often difficult to achieve? In a short essay, provide examples of how franchised adapt to foreign surroundings.

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Question 6

In a short essay, compare and contrast licensing and franchising as foreign market entry strategies. Why is franchising a more comprehensive strategy?

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Question 7

In a short essay, describe four advantages and four disadvantages of franchising to the franchisor.

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Question 8

In a short essay, explain the role of intellectual property rights in foreign market contractual strategies. What constitutes the infringement of intellectual property and describe some examples?

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Quiz 12: Licensing, Franchising, and Other Contractual Strategies