Maximus Motor Company
Maximus Motor Company is an automobile manufacturer based in the United Kingdom that builds high-end luxury cars for sale around the world. Maximus managers recognize they are missing opportunities in emerging markets, such as India, which have an increasing number of middle-class people ready to purchase affordable cars. Competitors have entered the Indian market and have experienced significant profits over the last two years. Maximus managers have been assigned the task of determining the best strategy for Maximus to do business in India.
-Which of the following questions would be most important for Maximus managers to consider in determining the best entry strategy for the automaker?
A) What other firms have partnered with family conglomerates?
B) How often do Indians use their cars and for what purpose?
C) What type of automobile should Maximus manufacture in India?
D) How would Maximus benefit from partnering with a family conglomerate?
Correct Answer:
Verified
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