Maximus Motor Company
Maximus Motor Company is an automobile manufacturer based in the United Kingdom that builds high-end luxury cars for sale around the world. Maximus managers recognize they are missing opportunities in emerging markets, such as India, which have an increasing number of middle-class people ready to purchase affordable cars. Competitors have entered the Indian market and have experienced significant profits over the last two years. Maximus managers have been assigned the task of determining the best strategy for Maximus to do business in India.
-Which of the following would Maximus managers most likely cite as a reason to market Maximus cars to the Indian government?

Question

Maximus Motor Company 
Maximus Motor Company is an automobile manufacturer based in the United Kingdom that builds high-end luxury cars for sale around the world. Maximus managers recognize they are missing opportunities in emerging markets, such as India, which have an increasing number of middle-class people ready to purchase affordable cars. Competitors have entered the Indian market and have experienced significant profits over the last two years. Maximus managers have been assigned the task of determining the best strategy for Maximus to do business in India.
-Which of the following would Maximus managers most likely cite as a reason to market Maximus cars to the Indian government?

Quizplus · Accepted Answer

The Indian government issuing a proposed purchase order for a fleet of automobiles directly indicates a demand and opportunity for Maximus Motor Company to enter the market by fulfilling this large and specific need.