In the online shopping context, which of the following statements about the relationship between trust and culture is appropriate?
A) If an online vendor successfully demonstrates its trustworthiness in a country, it will not have any problem in obtaining trust from customers in other countries;
B) Collectivists rely on information about actual cases while they develop trust with an online vendor;
C) Collectivists are expected to engage in calculative processes to form trust;
D) Individualists are usually characterized by a utilitarian perspective in developing their trust;
E) Individualists usually engage in transference processes based on the recommendation of trustworthy friends.
Correct Answer:
Verified
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