According to Engel, Blackwell, and Miniard model of consumer decision process, consumers usually take five steps in the whole activity. If an online vendor provides the feature for comparing similar products in one Web page, this feature will facilitate which step in a consumer decision process?
A) need recognition
B) information search
C) alternative evaluation
D) purchase
E) post-purchase

Question

Quizplus · Accepted Answer

This feature aids in the alternative evaluation step by allowing consumers to compare features, prices, and other attributes of similar products, helping them make an informed decision.

According to Engel, Blackwell, and Miniard Model of Consumer Decision