Yellow Bird wanted to develop a measure of satisfaction with school life using items to reflect the various dimensions of school life (academics,social life,residence halls).She wanted to have each item measure intensity of feeling by using such categories as "strongly agree" and "strongly disagree." Which approach is she using?
A)Thurstone scaling
B)Likert scaling
C)semantic differential
D)Bogardus social distance scale
E)Guttman scale

Question

Quizplus · Accepted Answer

Yellow Bird is using Likert scaling because she wants each item to measure intensity of feeling using categories such as "strongly agree" and "strongly disagree." Likert scaling involves respondents rating their level of agreement or disagreement with a statement using a range of response options.

Yellow Bird Wanted to Develop a Measure of Satisfaction with School