Othello wanted to develop a scale to measure love that involved having respondents choose between two opposite positions,using qualifiers to bridge the distance between the two opposites.It would be best to use the
A)Thurstone scale.
B)Likert scale.
C)Bogardus social distance scale.
D)semantic differential.
E)Guttman scale

Question

Quizplus · Accepted Answer

The semantic differential scale involves asking respondents to rate their attitudes towards a concept or object by choosing between two opposite positions using adjectives or qualifiers to bridge the distance between the two extremes. This would best fit Othello's goal of developing a scale to measure love. Thurstone scale involves presenting respondents with a series of statements and asking them to indicate their agreement or disagreement, while the Likert scale involves having respondents rate their level of agreement with a series of statements. The Bogardus social distance scale involves asking respondents to indicate their willingness to engage in social relations with members of a different group, and Guttman scale involves asking respondents to indicate their level of agreement with a series of statements in a hierarchical manner.

Othello Wanted to Develop a Scale to Measure Love That