Customer Managed Interaction is the same as Customer Relationship Management, but applied to the business to business context

Question

Quizplus · Accepted Answer

Customer Managed Interaction (CMI) and Customer Relationship Management (CRM) are different concepts. CMI focuses on allowing customers to manage their interactions and service experiences, while CRM is a broader strategy for managing a company's interactions with current and potential customers, encompassing both B2B and B2C contexts.

Customer Managed Interaction Is the Same as Customer Relationship Management