Omega-3 has been added to Tropicana orange juice, Kellogg's cereal, and Unilever's I Can't Believe It's Not Butter and is scheduled to show up in infant formula as studies have shown that Omega-3 increases brain development. The additive is now in 250 products and that number is predicted to increase. If you are the manufacturer of Cheetah Shoes and, upon noticing this trend, you created an ad slogan: "Omega-3 makes you smarter, but Cheetah Shoes make you faster", you would be employing
A) tryvertising.
B) mass customization.
C) proactive trendwatching.
D) cocooning.
E) diversifying.

Question

Quizplus · Accepted Answer

This is an example of proactive trendwatching, where the manufacturer of Cheetah Shoes is observing and reacting to the trend of Omega-3 being added to various products due to its benefits, and then leveraging this trend in their advertising strategy to promote a different benefit (speed) of their product.

Omega-3 Has Been Added to Tropicana Orange Juice, Kellogg's Cereal