How can we best assess the utility of the theory of reasoned action and the theory of planned behaviour in predicting behaviour?
A) By employing cross-sectional studies
B) By employing longitudinal, prospective studies
C) By employing longitudinal, retrospective studies
D) By employing qualitative research methods

Question

Quizplus · Accepted Answer

The theory of reasoned action and the theory of planned behavior are best assessed through longitudinal, prospective studies because these allow researchers to measure individuals' intentions and attitudes towards a behavior and then follow up over time to observe whether the behavior occurs, providing a clear temporal link between intentions and actions.

How Can We Best Assess the Utility of the Theory