A marketing message that a business customizes for each potential customer's interests, based on his or her searching, browsing, and buying habits is known as:
A) information density
B) personalization
C) niche markets
D) perfect markets
E) none of the above

Question

Quizplus · Accepted Answer

Personalization is the practice of customizing a marketing message for each potential customer's interests, based on his or her searching, browsing, and buying habits.

A Marketing Message That a Business Customizes for Each Potential