The ability to create custom product or services on-demand is referred to as:
A) mass personalization
B) mass customization
C) individuality
D) uniqueness
E) none of the above

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering wide-market goods and services that are modified to satisfy a specific customer's needs. This approach combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

The Ability to Create Custom Product or Services On-Demand Is