Sellers use e-commerce to customize their products and services in which of the following two ways:
A) Mass customization and personalization
B) Marketspace and personalization
C) Personalization and customer relationship management (CRM)
D) Customer relationship management (CRM) and mass customization
E) Mass customization and CRM

Question

Quizplus · Accepted Answer

Mass customization allows sellers to produce goods and services to meet individual customer's needs with near mass production efficiency. Personalization involves using technology to accommodate the differences between individuals. Thus, both are ways e-commerce can be used to customize products and services.

Sellers Use E-Commerce to Customize Their Products and Services in Which