Building a meaningful e-commerce strategy requires two different views of an organization's strategy: what it wants to do the _____ strategy and _____ strategy that focuses on how it will do it.
A) conceptual, technology
B) technology, conceptual
C) conceptual, risk analysis
D) risk analysis, promotion
E) risk analysis, technology

Question

Quizplus · Accepted Answer

The correct answer is "conceptual, technology" because a meaningful e-commerce strategy involves understanding the overarching goals and ideas (conceptual strategy) and the specific technological means and platforms that will be used to achieve those goals (technology strategy).

Building a Meaningful E-Commerce Strategy Requires Two Different Views of an Organization's