Uses and gratifications theorists argue that activeness
A) is relative
B) relates only to latent-level effects
C) often varies by time of day and type of content
D) is relative AND often varies by time of day and type of content

Question

Quizplus · Accepted Answer

Uses and gratifications theory suggests that the activeness of media users is relative and can vary depending on factors such as time of day and type of content, indicating that both aspects are considered in understanding media use.

Uses and Gratifications Theorists Argue That Activeness