Which of the following categories of audience gratifications refers to using the media to reinforce individual values?
A) personal identity
B) surveillance
C) personal knowledge
D) individual values
Correct Answer:
Verified
Q7: Blumler offered several suggestions as to the
Q8: Whereas activity refers to what individuals do
Q9: Uses and gratifications theorists argue that activeness
A)
Q10: Which of the following statements can be
Q11: McQuail, Blumler, and Brown (1972) and Katz,
Q13: The argument that UGT does not address
Q14: Uses and Gratifications Theory has been criticized
A)
Q15: Schramm's fraction of selection is calculated by
A)
Q16: The approach to knowing that characterizes the
Q17: According to Uses and Gratifications theorists, using
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