The approach to knowing that characterizes the research undertaken using UGT is
A) positivistic/empirical
B) critical
C) interpretive/hermeneutic
D) semiotic

Question

Quizplus · Accepted Answer

UGT, or Uses and Gratifications Theory, is characterized by a positivistic/empirical approach as it focuses on understanding how individuals actively seek out media to satisfy specific needs and desires, often using quantitative methods to gather data.

The Approach to Knowing That Characterizes the Research Undertaken Using