The initiative in linking need gratification to a specific medium choice rests with the audience member.

Name: The initiative in linking need gratification to a specific medium choice rests with the audience member.
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

This statement is based on the uses and gratifications theory, which suggests that individuals actively choose media based on their own needs and desires, implying that the audience member initiates the process of linking their need gratification to their choice of specific media.

The Initiative in Linking Need Gratification to a Specific Medium