Uses and Gratifications Theory views the audience as passive.
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Q15: Schramm's fraction of selection is calculated by
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Q16: The approach to knowing that characterizes the
Q17: According to Uses and Gratifications theorists, using
Q18: The communication tradition most closely associated with
Q19: The form of audience activity in which
Q21: The initiative in linking need gratification to
Q22: Vincent listens to the traffic report on
Q23: Uses and Gratifications Theory counters the limited
Q24: New research has found that although the
Q25: Uses and Gratifications theorists believe that audiences
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