Procter & Gamble (P&G) Used the Internet in the New

Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G

A) decided to add Internet research to its traditional marketing test model.
B) could not determine the target market segments for the Whitestrips.
C) learned that the cost of online surveys was about the same as similarly sized telephone surveys, but online surveys expedited research considerably.
D) reduced the time-to-market from concept to market launch by approximately two years.