To avoid obtaining inaccurate information from online survey participants, marketers learn about customers by observing their behavior using each of the following except
A) transaction logs that record user activities at a company's Web site.
B) cookies that allow a Web site to store data on the user's PC.
C) spyware that gathers user information through an Internet connection without the user's knowledge.
D) data mining to analyze clickstream data.
Correct Answer:
Verified
Q13: EC businesses generate user profiles in each
Q14: Examples of personalization include
A) notifying a customer
Q15: Using cookies to "sell under the guise
Q16: Finding information and knowledge that describe the
Q17: Procter & Gamble (P&G) used the Internet
Q19: Which of the following major factors is
Q20: Customer movements on the Internet best describes
A)
Q21: Banner ads that appear when a predetermined
Q22: An ad that appears underneath the current
Q23: Tracking how long viewers watch an advertisement,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents