Which of the following is correct concerning the outline for persuasive messages?
A)Solicited and unsolicited sales messages follow the same outline steps.
B)An attention-getting sentence is not essential in a solicited sales message.
C)Unsolicited sales messages follow the same outline as a neutral news message.
D)Solicited sales messages do not require a call for action.

Question

Quizplus · Accepted Answer

An attention-getting sentence is not necessary in a solicited sales message because the recipient is already expecting to receive the message. Solicited and unsolicited sales messages do have different outlines, with unsolicited messages requiring more emphasis on building a relationship and providing information about the company and its products/services. A call to action is necessary in both types of sales messages. Neutral news messages have a different outline altogether.

Which of the Following Is Correct Concerning the Outline for Persuasive