A new product to reduce cholesterol is on the market,with a price that is higher than that of competitors.Where should a writer or speaker introduce price in his or her sales message?
A)At the beginning, as an intention getter
B)Late in the message, associated with benefit
C)As the final thought of the message to prompt action
D)Nowhere in the message

Question

Quizplus · Accepted Answer

Introducing price late in the message associated with benefit allows the writer or speaker to first establish the value and benefits of the product before revealing the higher price. This way, the audience can understand why the product is worth the extra cost and may be more likely to consider purchasing it. Introducing price at the beginning may turn off potential customers before they learn about the benefits, while introducing it as the final thought may not give enough opportunity to convince the audience of its value. Not mentioning price at all may also create mistrust or skepticism from the audience.

A New Product to Reduce Cholesterol Is on the Market,with