Example 1: Theater Tickets and Pricing Programs Described an Experiment $10 \%$

Example 1: Theater Tickets and Pricing Programs described an experiment to test for the sunk cost fallacy. If the following experiment would have been run, the results would be comparable to those described in the example. Two economists team up with the local baseball team to manipulate the pricing of season tickets. The first 100 fans that signed up for season tickets paid full price, the next 100 fans got a $10 \%$ discount and the next 100 fans received a $20 \%$ discount. They then compared the attendance across the different categories of discounts to see whether those who paid full price were more likely to attend the games.