Acquisition utility refers to the utility I receive from consuming a good and transaction utility is the utility I derive from feeling like I got a good deal.

Question

Quizplus · Accepted Answer

Acquisition utility is indeed about the satisfaction or utility one gets from the consumption of a product or service, while transaction utility refers to the pleasure or satisfaction derived from the feeling that one has made a wise or advantageous transaction, often perceived as getting a good deal.

Acquisition Utility Refers to the Utility I Receive from Consuming