A man's car breaks down and he must walk 10 miles to the nearest service station. It's a hot day and he is incredibly thirsty. When he arrives at the service station he pays for a bottle of water. A few days later, his car is fixed and he stops at the store to pick up some groceries before heading home. He noticed that a bottle of water cost and decided not to buy it because it was too expensive. The only explanation for this man's behavior is that he has reference-dependent preferences.
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