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Rob Donaldson Runs a Successful Wholesale Business That Sells Equipment

Question 29

Multiple Choice

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about


A) which market he should target.
B) the best way to distribute his products.
C) how to effectively promote his business.
D) the product he provides to his customer.
E) which supplier he should use.

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