A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.
A) operating situation
B) marketing environment
C) surroundings
D) economic conditions
E) trends

Question

Quizplus · Accepted Answer

The marketing manager is analyzing the external factors that impact the firm's operations, which is referred to as the marketing environment. The other options do not fully capture the scope of the manager's analysis.

A Marketing Manager for a Small Computer Manufacturer Is Analyzing