A market orientation is an organization-wide effort that includes all of the following activities except
A) researching customers' needs.
B) focusing on the marketing department only.
C) generating marketing intelligence for use in the organization.
D) being responsive to customers' ever-changing wants and needs.
E) disseminating marketing intelligence across departments within the organization.

Question

Quizplus · Accepted Answer

The statement "focusing on the marketing department only" is not consistent with a market orientation. A market orientation involves an organization-wide effort in which all departments work together to understand and meet customers' needs. Therefore, option B is not correct.

A Market Orientation Is an Organization-Wide Effort That Includes All