Electronic marketing has greatly improved the ability of marketers to target individual customers.As a result,many feel that marketing's emphasis is shifting from share of market to share of
A)budget.
B)consumer online time.
C)customer.
D)awareness.
E)commitment.

Question

Quizplus · Accepted Answer

Electronic marketing has enabled marketers to collect and analyze customer data, allowing them to tailor their marketing efforts to individual customers. This shift in focus from targeting a broad market to targeting individual customers means that marketing's emphasis is now more on capturing a share of the customer, rather than just a share of the market. This is why "customer" is the best answer choice.

Electronic Marketing Has Greatly Improved the Ability of Marketers to Target