If Ford Motor Company measured and evaluated the quality of its goods,services,and processes as compared with those of the best-performing companies in the automobile industry,it would be employing
A)uniform commitment to quality marketing.
B)internal marketing.
C)external marketing.
D)quality marketing.
E)benchmarking.

Question

Quizplus · Accepted Answer

The scenario described is an example of benchmarking, which involves comparing one company's performance against that of the best-performing companies in its industry. This is a form of quality marketing, which is focused on improving the quality of products, services, and processes. However, the other answer choices do not accurately describe the situation described. Uniform commitment to quality marketing is a broad approach that emphasizes the importance of high quality across all aspects of a company's operations, while internal and external marketing are more focused on promoting a company's products, services, and culture to its employees and customers, respectively.

If Ford Motor Company Measured and Evaluated the Quality of Its