A disadvantage of organizing a firm's marketing unit by products is that
A)product managers do not have adequate control over marketing activities.
B)large firms might experience coordination problems.
C)it can be rather expensive.
D)specialized marketing assistance is less readily available.
E)marketing flexibility is limited.

Question

Quizplus · Accepted Answer

Organizing by products can be expensive due to the need for separate marketing teams and resources for each product line, leading to increased costs.

A Disadvantage of Organizing a Firm's Marketing Unit by Products