Morris Business Products Co. distributes its business supply products through direct sales personnel. Recently, the company has established a monthly sales quota of $150,000 for each sales representative. This is a(n)
A)marketing control process.
B)evaluation of actual performance.
C)evaluation standard.
D)sales analysis.
E)performance standard.

Question

Quizplus · Accepted Answer

The establishment of a monthly sales quota of $150,000 for each sales representative is a performance standard, which is a specific measure of performance that is used to evaluate how well an individual or group is achieving their objectives. This standard serves as a benchmark against which the actual performance of the sales representatives can be evaluated. Therefore, the correct answer is E, performance standard.