Which of the following is the best definition of cause-related marketing?
A)Linking a firm's products to a particular social cause-either short term or long term
B)Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
C)Donating money to a social cause based on sales of a particular product over a defined period of time
D)Developing,promoting,and distributing products that are environmentally safe
E)Contributing resources to the community in order to improve the overall quality of life

Question

Quizplus · Accepted Answer

Cause-related marketing involves linking a firm's products to a particular social cause, either short-term or long-term. This can include donating a portion of sales to a specific charity or social cause or creating a product that supports a certain cause. So, option A is the best definition of cause-related marketing. Option B refers to corporate social responsibility, Option C is cause-related donations, Option D is environment-friendly marketing, and Option E is community development.

Which of the Following Is the Best Definition of Cause-Related